Case Study: Creative Production Automation
Automated Creativity.
Faster Delivery. Better Results.
Wideout X automated a leading media company’s creative production with intelligent ticketing, automated brief creation, QA checks, and client updates — speeding up campaign delivery while the team focuses on creativity.
Client Background
A leading media company producing digital creatives for multiple campaigns across devices and placements.
They needed a faster, more reliable way to manage creative requests, assets, developer workflows, QA reviews, and client communications.
The Problem
The client’s creative production process was fully manual:
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Requests logged and confirmed manually
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Tracked using spreadsheets and end-of-day reports
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Creative briefs created by hand, including campaign notes, CIDs, and GAM links
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Developers manually duplicated templates, updated metadata, and generated preview links for multiple devices and conditions
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QA specialists manually checked assets, naming conventions, hotspots, and visual consistency
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Clients received preview links, screenshots, and updates via email
This process resulted in:
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Slow turnaround times
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Repetitive tasks
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Human errors
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Inconsistent client communication
Our Solution
We implemented an automation system to streamline the entire creative production workflow.
What we Automated
Ticketing & Asset Tracking
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Requests are logged automatically
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Missing or incorrect details trigger real-time alerts
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Reduces delays and errors
Creative Brief Automation
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Briefs are auto-generated from request inputs
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Tasks are automatically assigned to developers
Developer Workflow Automation
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Metadata updated automatically
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Preview links generated automatically
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Device testing and screenshots automated
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Eliminates repetitive manual work
QA Automation
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Automated checks for naming conventions, hotspots, and
visual consistency -
Reduces manual QA time and errors
Client Communication Automation
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Preview links, screenshots, and updates delivered automatically
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Consistent and timely client updates
Results
After automation, the client achieved:
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Faster turnaround time for creative production
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Reduced manual tasks and repetitive work
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Fewer errors and inconsistencies
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Better tracking and accountability
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Improved developer productivity
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Faster QA cycles
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Consistent client communication
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Higher client satisfaction
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Better visibility of campaign progress
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More campaigns completed per month
Conclusion
By automating their creative production workflow, the client transformed a slow, manual process into a fast, efficient system. This resulted in faster production, stronger workflow, and a bigger impact on campaign delivery and client satisfaction.
