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Case Study: Automation for a Cookie Business (Bug and Bear's Kitchen)

Faster Orders. Stronger Workflow. Bigger Impact.

Wideout X automated Bug and Bear's Kitchen's (BBK) cookie business with AI-driven order intake, instant quotes, design proofs, and scheduling. Customers get answers instantly, and staff focus on baking.

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Our Solution

We implemented an AI-powered automation system that handled both order processing and customer support.

What we Automated

AI chatbot intake (24/7)

  • Collects complete order details:

  • Cookie type and quantity

  • Allergens

  • Cookie colors and design preferences

  • Reference images

  • Delivery address and preferred date

  • Customers can ask questions anytime and receive instant answers

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Automatic order summary

  • The chatbot creates a clear order summary

  • Sent to the customer for confirmation

 

Instant quote and delivery details

  • Quotes and delivery timelines generated automatically

 

AI design proofing

  • Proofs are created based on:

  • Colors

  • Design references

  • Order details

  • Proofs are sent immediately for review

 

Calendar availability check

  • Production schedule is checked automatically

  • Confirms availability and avoids conflicts

 

Smart customer support routing

  • Common questions are handled instantly by AI

  • Complex issues are routed to the right team member

Results

After automation, the client achieved:

  • Process time reduced from 2 days to minutes

  • 24/7 customer support without added staff

  • Faster responses to customer questions

  • Consistent collection of allergens and design details

  • Clear order summaries and fewer misunderstandings

  • Fewer manual errors in quotes and scheduling

  • Less back-and-forth communication

  • More orders processed per day

  • Higher customer satisfaction

  • Better scheduling and fewer production conflicts

  • More time for the team to focus on baking and fulfillment

  • A more professional and reliable customer experience

Conclusion

By combining AI chat, automation, design proofing, and smart support, the client transformed a slow manual workflow into a fast, reliable system.

The result: faster orders, stronger operations, and a bigger business impact.

Client Background

Bug and Bear's Kitchen is a custom cookie business handling made-to-order requests from customers. They needed a faster, clearer way to manage orders, quotes, proofs, delivery scheduling, and customer inquiries.

The Problem

Before automation, the client relied on a fully manual process:

  • Customers filled out a form

  • Staff prepared quotes manually

  • Delivery details were discussed through messages

  • Design proofs were created and sent manually

  • Production availability was checked separately

  • Order details (allergens, cookie colors, design references) were collected inconsistently

  • Customers had to wait for responses to basic questions

 

This resulted in long wait times (up to 2 days), repeated follow-ups, and missed opportunities.

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